The following text field filters the results that follow as you type.
Exploring five effective strategies to add a personal touch to your event communications.
Published on June 30, 2025
5-Minute Read
When you personalize communications, your audience feels connected and is more likely to engage. In the age of mass communication, you can stand out through customization because this shows you are motivated to deliver an outstanding client experience. Here are five ways to implement a personal touch.
Segment your audience
Segmenting and targeting your audience are great ways to give your audience the information they are interested in and what matters most to them. This approach often elicits a response to your call to action. Your event planning business offers different services to suit your clients’ needs. A one-size fits all approach for the events you plan isn’t ideal because as you know, every event is unique.
This is why segmenting your audience and your communications can help you tailor your message to the right clients for specific services. You can segment by demographics such as location, type of business, income level, pain points, age, gender, etc. By understanding your audience and segmenting them, you have a better chance of catching their attention and turning them into clients.
Personalized communication can make your audience feel valued and engaged, helping you stand out in a crowded industry.
Use their names
What’s in a name? Everything. A name is an identity and a way to grab someone’s attention. By addressing individuals in your invitations and communications, your recipient feels valued, heard, and seen, and this increases positive feelings. It’s a personal touch point that should not be overlooked.
Create targeted messaging
Now that you have a good idea of who you are communicating with, it’s important to create messages that resonate with them. What are they looking for? How can you make their lives easier? What do you offer that they need? Why are you the best person for the job? What are the benefits of hiring you for the event?
When you show your potential clients that you understand their pain points and have solutions for them, you can better set yourself up for success.
Introduce yourself
When people associate a face and voice with a business, stronger connections are made. Consider including video messages of you within your communications or share stories that show you’re a human and not a faceless business.
People want to know who they will be working with and get a sense of your personality. This can help make a lasting impression and gives you a competitive edge.
From using names to segmenting audiences, small personal touches create stronger connections and lead to more meaningful client relationships.
Build identity with branding
Branding is personal to you and memorable to your audience. When you consistently use the same colors, logo, formatting, typeface, imagery, voice, you are building recognition with your audience. They will know what to expect from you in your communications and your business will stand out. Every touchpoint you have with your clients should reinforce your brand to provide a cohesive experience that creates trust with your clients.
Now that you’re ready to personalize your communications, take it a step further by educating your brides about the benefits of event insurance coverage to help them protect their special day.
Markel offers event liability insurance to hosts and honorees, protecting from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel any time at least 1 day before the event. Policies start as low as $75.
By offering event insurance, it can help protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel's event insurance is an easy and affordable solution for your clients – a free event insurance quote takes only a few minutes online or on the phone – that will help protect your clients (and you).
Free client materials! We can provide you with free brochures to help raise your clients' awareness of the benefits of event liability insurance.