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Unlock the secrets to Instagram success with our comprehensive guide for event professionals.
Published on August 13, 2025
3-minute read
Autumn’s rich colors and cozy details offer endless inspiration for stunning event visuals. From seasonal décor and creative menus to signature fall cocktails, these elements not only create memorable experiences for your clients but also provide great content for your marketing. Sharing thoughtfully styled photos or videos from your fall events can help you stand out on social media and even attract new business. Here are a few ideas to spark inspiration.
It’s all in the details
A photo doesn’t need to tell the whole story to make an impact, sometimes a hint of intrigue is enough to spark curiosity. Capturing details that evoke a mood or tap into comforting memories can create a powerful emotional response. Close-ups of textures, flowers, décor and food can be especially striking with the right lighting. Think pumpkins, apples in an orchard, sunflowers, floral arrangements with twigs and leaves, warm apple pie à la mode, spiced cider or a beautifully plated turkey with cranberry sauce.
Behind the scenes
When you allow your audience to follow along with you, they get a glimpse of the process, which can help you build trust. Record videos of a florist arranging the centerpieces for a fall event, a chef preparing a fall dish, a barista making the perfect pumpkin spice latte, a tour of an orchard for an upcoming event and a pastry chef baking a pie.
Before and after
Some of the most engaging Instagram posts and reels highlight the transformation of a space. Fall events offer a great opportunity to showcase your planning skills and the impact of seasonal styling. Capture before-and-after photos or videos of the venue to show how your vision comes to life. Share the transformation on Instagram to impress your audience and highlight your work.
A photo doesn’t need to tell the whole story to make an impact, sometimes a hint of intrigue is enough to spark curiosity.
This or that
A fun way to engage with your followers is to create content that allows them to weigh in and provide their opinion. Consider posting photos where your followers can choose “this or that.” For fall themed “this or that,” try posting photos such as: Pumpkin pie or apple pie Pumpkin spiced latte or caramel apple latte Sunflower or mums Orchard or farm
Host giveaways
Looking for ways to boost your visibility this fall? Partnering with local vendors for seasonal giveaways, like tickets to an apple orchard, passes to a fall gala or a curated basket of autumn-inspired treats can help you engage your audience and grow your following. It’s also a great way to highlight the trusted vendors you work with, making it easier for future clients to envision their own events.
Protect your clients
Now that you’ve got fall content ideas to keep your clients engaged, it’s a great time to remind them about the importance of event insurance.
Markel offers event liability insurance to hosts and honorees, to help protect from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel any time at least 1 day before the event. Event Liability Policies start as low as $75.
By offering event insurance, it may help protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel's event liability insurance is an easy and affordable solution for your clients – a free event insurance quote takes only a few minutes online or on the phone – that may help protect your clients.
Free client materials! We can provide you with free brochures to help raise your clients' awareness of the benefits of event liability insurance.