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Published on January 1, 2020
The wedding business is thriving and you want to be right there with it. Here are some ways to market your wedding planner services and increase your exposure.
5 ways to market
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Offer a guide featuring the benefits of hiring a wedding planner.
Brides and grooms often turn to the Internet for tips on planning a wedding. Take this opportunity to create an online guide that highlights all the benefits a bride and groom will experience if they hire a wedding planner. For many of these couples it’s their first wedding and they often don’t know where to start. For example, highlight that when a bride and groom hire a wedding planner and utilize their expertise they could end up saving more money than the cost of the wedding planner’s services.
A good place to start is with Google’s AdWord Keyword Planner tool. This free tool will show you what keywords (search terms) that brides and grooms are using when they use a search engine. The tool will help you find keywords that people search on by showing you popular search terms related to your online guide highlighting the benefits of hiring an event planner along with an estimate of how many people search for that particular term each month.
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Stand out.
There is no shortage of wedding planners, so it is imperative you focus on what makes you different and better than the competition. Wedding planners often offer similar services to clients and the duties are usually the same. Most wedding planners are organized and pay attention to details. Do you have a skill set that goes beyond being organized? Think about your background and what unique skills you bring to the table. Perhaps you have an interior design degree and you have the ability to turn any old room into a breathtaking space without breaking the bank. Or you are certified in contract negotiations and you have the knack for saving your clients money. If you don’t feel like you have additional skills, start attending seminars or programs to develop skills that will make you stand out. A good place to start is to look into the courses and seminars offered by the Event and Wedding planning associations.
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Find your niche and promote it.
When you focus on your ideal client or wedding type, you become an expert in a niche market. Some niche markets for wedding planners include destination weddings, same-sex weddings, outdoor weddings, and uniquely themed weddings. Pick a niche and promote it on your website and social media. Make sure to showcase why you are the expert for these types of weddings and the benefits of your services. Partner with other companies to get your name out there. For example, build relationships with travel agents if your niche is destination weddings.
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Create wedding boards on Pinterest.
One of the first social media platforms a bride turns to for ideas is Pinterest. This is one of the best places to be to gain more clients. Create boards on Pinterest that reflect the trends you are seeing in today’s weddings or in your unique niche market. You can have boards specifically for centerpieces, wedding favors, desserts, specific color themes, bridesmaid dresses, wedding dresses and more. Make a separate board that showcases your excellent work, everything from a beautifully decorated room to the bouquets – even creative photos of your organized binder! Another way to use Pinterest is to have a board focused on your blog posts. This will help to increase your traffic.
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Diversify your services.
Similar to using your unique skill sets, diversify your offerings. A key skill that most wedding planners have is creativity. Consider creating handmade wedding favors, invitations, centerpieces, jewelry, personalized gifts, wedding décor, silk bouquets, headpieces, and more! Besides Pinterest, Etsy.com is another platform brides search for wedding ideas. Open an Etsy shop and start selling your unique items. It’s just another way to supplement your income and also find clients for your wedding planning business.
We hope these tips help you attract more clients to your business. After you gain your clients, make sure they are protected with event insurance.
Markel offers event liability insurance to hosts and honorees, protecting from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel any time at least 1 day before the event. Policies start as low as $75.
By offering event insurance, it will not only protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel Specialty's event insurance is an easy and affordable solution for your clients – a free event insurance quote takes only a few minutes online or on the phone – that will help protect your clients (and you).
Free client materials! We can provide you with free brochures to help raise your clients’ awareness of the benefits of event liability insurance.